{"id":6953,"date":"2023-07-27T13:36:08","date_gmt":"2023-07-27T06:36:08","guid":{"rendered":"https:\/\/onesme.vn\/blog\/?p=6953"},"modified":"2023-09-08T10:13:45","modified_gmt":"2023-09-08T03:13:45","slug":"thuong-mai-dien-tu-chia-b2b","status":"publish","type":"post","link":"https:\/\/onesme.vn\/blog\/tin-tuc-su-kien\/thuong-mai-dien-tu-chia-b2b.html","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Ch\u00eca kh\u00f3a kinh doanh B2B th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean s\u1ed1"},"content":{"rendered":"

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p B2B \u0111\u00e3 chuy\u1ec3n d\u1ecbch tr\u1ecdng t\u00e2m kinh doanh sang m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>\n

\"\"<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n n\u1edf r\u1ed9 <\/strong><\/p>\n

Theo Vantage Market Research, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B to\u00e0n c\u1ea7u d\u1ef1 b\u00e1o \u0111\u1ea1t 18.970 t\u1ef7 USD v\u00e0o n\u0103m 2028, t\u0103ng t\u1eeb 6.920 t\u1ef7 USD n\u0103m 2021, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 18,3%.<\/p>\n

Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y r\u00f5 r\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh m\u1edbi m\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n n\u1edf r\u1ed9 tr\u00ean th\u1ebf gi\u1edbi. T\u1ea1i Vi\u1ec7t Nam, m\u00f4 h\u00ecnh n\u00e0y \u0111ang l\u00e0 xu h\u01b0\u1edbng m\u1edbi \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam r\u1ea5t quan t\u00e2m. B\u1edfi m\u00f4 h\u00ecnh n\u00e0y gi\u00fap gi\u1ea3n l\u01b0\u1ee3c h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng v\u1ed1n t\u1ed1n nhi\u1ec1u chi ph\u00ed v\u00e0 nh\u00e2n l\u1ef1c.<\/p>\n

Trong m\u00f4 h\u00ecnh B2B, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd b\u00e1n h\u00e0ng cho nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n cho nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c nhau. S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a th\u01b0\u1eddng \u1edf quy m\u00f4 l\u1edbn, thay v\u00ec ch\u1ec9 m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m nh\u01b0 m\u00f4 h\u00ecnh B2C b\u00e1n cho kh\u00e1ch h\u00e0ng cu\u1ed1i.<\/p>\n

Tuy nhi\u00ean \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B, vi\u1ec7c \u0111\u1ea7u t\u01b0 website mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1edfi v\u00ec th\u1ef1c t\u1ebf cho th\u1ea5y 90% ng\u01b0\u1eddi mua s\u1ebd chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u1ebfu k\u00eanh b\u00e1n h\u00e0ng online c\u1ee7a nh\u00e0 cung c\u1ea5p kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ecbp nhu c\u1ea7u h\u1ecd. Do \u0111\u00f3 \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi k\u00eanh B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u01b0u ti\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1 k\u00eanh b\u00e1n h\u00e0ng online nh\u01b0ng vi\u1ec7c \u0111\u1ea7u t\u01b0 n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7 l\u00e0 tr\u1edf ng\u1ea1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. V\u00ec v\u1eady, \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a th\u1ebf m\u1ea1nh c\u00e1c k\u00eanh s\u1eb5n c\u00f3 th\u00ec n\u01a1i b\u1eaft \u0111\u1ea7u tuy\u1ec7t v\u1eddi nh\u1ea5t ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B. V\u00ec c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m c\u1ee7a h\u1ec7 sinh th\u00e1i quy t\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p uy t\u00edn.<\/p>\n

L\u1ef1a ch\u1ecdn s\u00e0n th\u01b0\u01a1ng m\u1ea1i uy t\u00edn<\/strong><\/p>\n

Hi\u1ec7n nay khi c\u00e1c giao d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u00e3 tr\u1edf n\u00ean kh\u00e1 ph\u1ed5 bi\u1ebfn th\u00ec m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng trong m\u00f4 h\u00ecnh kinh doanh B2B ch\u00ednh l\u00e0 website \u2013 c\u1ed5ng giao d\u1ecbch \u0111\u1ec3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi b\u00e1n, ng\u01b0\u1eddi mua, ng\u00e2n h\u00e0ng, v\u1eadn chuy\u1ec3n l\u1ea1i v\u1edbi nhau m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t.<\/p>\n

B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u0111\u00e3 c\u00f3 quy \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c g\u1eafn logo d\u1ea5u t\u00edch m\u00e0u xanh v\u00e0 m\u00e0u \u0111\u1ecf. Trong \u0111\u00f3 Logo d\u1ea5u t\u00edch m\u00e0u xanh c\u00f3 d\u00f2ng ch\u1eef \u201c\u0110\u00e3 th\u00f4ng b\u00e1o\u201d \u0111\u1ec3 ch\u1ec9 c\u00e1c website ho\u1eb7c app b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 th\u00f4ng th\u01b0\u1eddng do m\u1ed9t c\u00e1 nh\u00e2n t\u1ef1 th\u00e0nh l\u1eadp, s\u1edf h\u1eefu c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh, c\u00f2n Logo d\u1ea5u t\u00edch m\u00e0u \u0111\u1ecf k\u00e8m d\u00f2ng ch\u1eef \u201c\u0110\u00e3 \u0111\u0103ng k\u00fd\u201d \u0111\u1ec3 ch\u1ec9 website ho\u1eb7c app \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi m\u1ee5c \u0111\u00edch quy t\u1ee5 nhi\u1ec1u doanh nghi\u1ec7p, c\u00e1 nh\u00e2n b\u00e1n h\u00e0ng gi\u1ed1ng nh\u01b0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ch\u1ec9 nh\u1eefng website\/\u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u0103ng k\u00fd v\u1edbi B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi c\u00f3 Logo n\u00e0y hi\u1ec3n th\u1ecb tr\u00ean website.<\/p>\n

Vi\u1ec7c g\u1eafn Logo d\u1ea5u t\u00edch \u0111\u1ecf c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng g\u00f3p ph\u1ea7n n\u00e2ng cao uy t\u00edn cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 gi\u00fap b\u00ean mua tr\u00e1nh truy c\u1eadp c\u00e1c website th\u01b0\u01a1ng m\u1ea1i gi\u1ea3 m\u1ea1o, k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

Khi l\u1ef1a ch\u1ecdn c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c g\u1eafn Logo t\u00edch \u0111\u1ecf c\u1ee7a B\u1ed9 C\u00f4ng th\u01b0\u01a1ng, doanh nghi\u1ec7p ho\u00e0n to\u00e0n y\u00ean t\u00e2m v\u00ec website n\u00e0y \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt, t\u1ee9c l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u00ean \u0111\u00f3 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ee3p ph\u00e1p h\u00f3a, c\u00e1c quy\u1ec1n l\u1ee3i c\u0169ng nh\u01b0 l\u1ee3i \u00edch c\u1ee7a website b\u00e1n h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt. H\u01a1n n\u1eefa, kh\u00e1ch h\u00e0ng khi truy c\u1eadp \u0111\u1ec3 mua b\u00e1n giao d\u1ecbch h\u00e0ng h\u00f3a hay l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean website n\u00e0y s\u1ebd an to\u00e0n b\u1ea3o m\u1eadt th\u00f4ng tin.<\/p>\n

Hi\u1ec7n t\u1ea1i \u1edf Vi\u1ec7t Nam c\u00f3 kh\u00e1 nhi\u1ec1u s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0ng h\u1ea7u h\u1ebft ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u00f4 h\u00ecnh B2C h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n v\u00e0 ch\u1ec9 c\u00f3 duy nh\u1ea5t s\u00e0n th\u01b0\u01a1ng m\u1ea1i B2B \u0111\u01b0\u1ee3c g\u1eafn logo t\u00edch \u0111\u1ecf c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng l\u00e0 n\u1ec1n t\u1ea3ng oneSME c\u1ee7a T\u1eadp \u0111o\u00e0n VNPT.<\/p>\n

oneSME k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1 uy t\u00edn h\u00ecnh th\u00e0nh s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 thi\u1ebft y\u1ebfu d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam. V\u1edbi giao di\u1ec7n thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, c\u00e1ch b\u1ed1 tr\u00ed c\u00e1c s\u1ea3n ph\u1ea9m khoa h\u1ecdc, oneSME s\u1ebd mang \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1. \u0110\u1eb7c bi\u1ec7t, v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh h\u1ea1n h\u1eb9p, \u0111\u1ebfn v\u1edbi oneSME s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u chi ph\u00ed khi l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu \u0111\u1ec3 ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y, v\u1eeba ti\u1ebft ki\u1ec7m chi ph\u00ed, th\u1eddi gian m\u00e0 c\u00f2n n\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh, t\u0103ng s\u1ee9c c\u1ea1nh tranh. C\u00f2n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1 khi tham gia s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed oneSME s\u1ebd t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p hi\u1ec7n c\u00f3 c\u1ee7a oneSME c\u0169ng nh\u01b0 n\u00e2ng cao uy t\u00edn, th\u01b0\u01a1ng hi\u1ec7u cho ch\u00ednh doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Th\u00f4ng tin chi ti\u1ebft li\u00ean h\u1ec7 T\u1ed5ng \u0111\u00e0i 18001260<\/strong> ho\u1eb7c truy c\u1eadp website https:\/\/onesme.vn<\/a>.\/.<\/p>\n

Th\u00f4ng tin tham kh\u1ea3o: https:\/\/baodautu.vn\/thuong-mai-dien-tu-b2b-mo-vang-khong-con-bo-ngo-d168247.html<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p B2B \u0111\u00e3 chuy\u1ec3n d\u1ecbch tr\u1ecdng t\u00e2m kinh doanh sang m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. S\u1ef1 ph\u00e1t tri\u1ec3n n\u1edf r\u1ed9 Theo Vantage Market Research, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B to\u00e0n c\u1ea7u d\u1ef1 b\u00e1o […]<\/p>\n","protected":false},"author":27,"featured_media":6954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[],"class_list":{"0":"post-6953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tin-tuc-su-kien","8":"category-giai-phap"},"_links":{"self":[{"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/posts\/6953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/comments?post=6953"}],"version-history":[{"count":2,"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/posts\/6953\/revisions"}],"predecessor-version":[{"id":6956,"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/posts\/6953\/revisions\/6956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/media\/6954"}],"wp:attachment":[{"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/media?parent=6953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/categories?post=6953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onesme.vn\/blog\/wp-json\/wp\/v2\/tags?post=6953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}